Lawrence S. Irene, RPh

Chief Executive Officer Asembia Health Care

Lawrence S. Irene, RPh is co-founder and chief executive officer of Asembia Health Care LLC, in Florham Park, New Jersey. Under his leadership, Asembia has pioneered a host of unique and innovative contracting programs to meet the needs of both specialty pharmacy providers and pharma/biotech manufacturers. More recently, Asembia has focused on a successfully developed numerous market metrics programs and cost-effective channel management solutions for the specialty pharmacy industry. Lawrence has more than 25 years of experience in the health care industry.

Prior to Asembia, Lawrence co-founded and was chief executive officer of Managed Healthcare Associates (MHA). Through his vision, leadership, and contracting expertise, MHA grew to become the leading LTC/alternate-care group purchasing organization. Prior to forming and building MHA, Lawrence co-founded CompuPharm, a family-owned long-term care pharmacy servicing 60,000 nursing home patients.

At CompuPharm, he directed all the company’s contracting and purchasing activities. He successfully negotiated many first-to-market purchasing programs for branded products with pharmaceutical manufacturers. He also led the development of many proprietary software systems that enabled the company to successfully measure patient outcomes and market share changes in a actionable format.

A graduate of St. John’s University School of Pharmacy in Queens, New York, Lawrence is an active member of the Academy of Managed Care Pharmacy and the National Association of Chain Drug Stores.

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